Welcome to Retention Matters

Throughout 2024 the Canadian Cattle Identification Agency (CCIA) will be promoting a national education campaign focused on promoting best practice amongst livestock producers and industry stakeholders, elevating trust in the traceability program, with the goal of improving tag retention.

Tag retention is incredibly important to Canada’s traceability program, because if the tag does not stay in the animal’s ear then we lose traceability!

Producers and industry have faced retention challenges since the inception of the traceability program, and today, it is estimated that it affects approximately 8 – 10 percent of the Canadian herd. As a Responsible Administrator of Canada’s livestock traceability program, the CCIA hopes that the “Retention Matters” campaign will serve as a timely support tool to our partners in industry, giving them the necessary resources for best tag application and retention practice.

The “Retention Matters” campaign will run January through December 2024, inclusive, with all support materials being archived here at retentionmatters.ca to allow for quick and convenient access whether on the go or in the office.

This campaign, unanimously supported by the CCIA’s Board of industry members, will be one of the largest run by the CCIA, and across the year, content will be delivered through a mix of visual and interactive educational tools, national print and social media campaigns, and demonstrations at trade events.

Additional support and awareness will be provided through the CCIA’s Client Support Team, and every single pack of tags distributed by the CCIA, both to dealers and direct to producers, will include additional support information.

The CCIA is looking forward to positive engagement throughout this campaign and we look forward to working with industry to help constantly improve traceability through tag retention.


About the CCIA

The Canadian Cattle Identification Agency (CCIA) is an industry-initiated and led, not-for-profit organization incorporated to establish a national livestock identification program to support efficient trace back and containment of serious animal health and food safety concerns in the Canadian livestock industry.

While Canadian Food Inspection Agency (CFIA) provides full regulatory enforcement for animal identification as defined in the Health of Animals Regulations, the CCIA is the Responsible Administrator of the animal identification program and traceability initiatives for beef cattle, bison, sheep and pending regulation, cervids and goats in Canada (with exception of Quebec where CCIA only administers bison and goats).

As the responsible administrator, CCIA wholly owns and manages the Canadian Livestock Tracking System (CLTS) database.

For more information on the CCIA, please visit canadaid.ca.